Sony Corporation announces online charity concert on March 27

Sony Corporation announced that it will hold an online charity concert on March 27 at Sony Hall (NYC, US) featuring Cautious Clay and Cassadee Pope, to benefit the National Independent Venue Association Emergency Fund.

Sony Corporation announces online charity concert on March 27

The use of live music venues and concert halls has been restricted worldwide since last year due to the continuous spread of the COVID-19 infection. While it has become difficult for many artists and musicians to deliver live performances to audiences, Sony Hall has been streaming concerts with no audience since last October. Using Sony's "BRC-X1000" 4K Pan Tilt Zoom Camera installed in the hall, the concert can be filmed by a small number of staff members and delivered to music fans in high quality.

Online concert tickets will be offered free of charge, and Sony will make a donation to the National Independent Venue Association (NIVA) Emergency Relief Fund as well as contribute an additional amount for every person who shares the announcement post made on Sony's official SNS, and for the number of people who stream the concert. 

Anyone can participate in this charity by sharing our post. Sony believes it is important to protect live music venues and concert halls, and endeavors to do its part into supporting artists and the creative community. The NIVA Emergency Relief Fund provides grants to independent venues at greatest risk of closing indefinitely due to the pandemic shutdowns. If is for this reason that Sony has decided to support NIVA.