Egypt tourism to be present in full force at ATM to showcase resilience

Arabian Travel Market (ATM) has announced that the final preparation of their 2021 edition annual showcase are underway, with the event set to take place in-person at the Dubai World Trade Centre (DWTC) on 16th May and conclude on 19th May, 2021. In addition to Reed Exhibitions’ Global COVID-19 ‘Safety Shows’ Health & Safety strategy, ATM is working closely with public sector authorities in Dubai to provide a safe, contact-free and seamless experience for all. In line with Dubai Government's health and safety guidelines, to ensure safety through a range of measures including an enhanced cleaning regime, improved air circulation and sanitizer stations.

Egypt tourism to be present in full force at ATM to showcase resilience

Danielle Curtis, Exhibition Director ME at ATM, said, "Dubai is one of the safest cities in the world to visit with a wide range of precautionary measures in place to ensure the safety of tourists at every stage and touchpoint of their travel journey, from arrival to departure. More than 9 million doses have already been administered in the UAE, which is also a major achievement. Indeed, Dubai’s commitment to maintaining the highest standards of health and safety and its effective citywide management of the pandemic received a strong endorsement from the World Travel and Tourism Council (WTTC), which gave the city a ‘Safe Travels’ stamp," she added.

Themed A new dawn for travel and tourism, this year’s show will focus on the latest COVID-19 news from around the world – vaccine rollouts, social and travel restrictions, as well as the current state and future of the industry. It will also look at the emerging trends and how innovation can drive the industry forward. The health of the travel and tourism industry is key to the region. Prior to the pandemic, the World Travel and Tourism Council predicted the direct contribution of travel and tourism to the Middle East’s GDP to reach USD $133.6 billion by 2028.

In-person on the show floor, main stand holders and sharers will represent the 62 participating countries, including the UAE, Saudi Arabia, Bahrain, Germany, Cyprus, Turkey, Egypt, Jordan, Italy, Greece, India, Indonesia, Malaysia, South Korea, Maldives, Thailand, Mexico, the Philippines, USA and others. Features this year will include Travel Forward at ATM, featuring keynote speakers and world-class technology experts, who will offer industry-leading insights about the latest technologies and trends that will undoubtedly shape the industry's future.

The ATM 2021 conference program includes the Global Stage, which will comprise the Hotel Industry Summit and Buyer Forums dedicated to key source markets, such as Saudi Arabia, India and China. There is an International Tourism and Investment Conference, plus other focused events on Gulf-Israeli ties, an Aviation Panel and a special seminar aimed at encouraging women to take up careers in tourism and travel. Other co-located events will include the Digital Influencer Speed Networking event and Buyers’ Club. Also, for the first time, the agenda will include a virtual ATM running a week later.